To secure more placements, recruiters need to put in the extra work to properly prepare their candidates for the interview process. A perfectly qualified applicant who performs poorly with the hiring manager may get passed over, and your staffing firm will have missed out on a golden opportunity. Below, we lay out a number of ways recruiters can avoid that problem, and effectively prepare their candidates prior to being interviewed.
1. Polish That Resume
A candidate’s resume serves as an introduction to recruiters and potential employers, allowing the candidate to make a positive first impression before they ever sit down for a face-to-face interview. Unfortunately, it doesn’t take much for some hiring managers to disregard talent based on a shoddy resume. Recruiters, on the other hand, should understand that not all talented individuals are good at presenting themselves on paper, and that’s why it’s imperative we work closely with candidates to refine their resume for potential employers. This means properly assessing not only a candidate’s technical skills, but their soft skills too. If you think a particular skill set is present but isn’t highlighted on their resume, suggest they add it—especially if it fits the job description. This will not only improve a candidate’s chances, but will provide the hiring manager with a better idea of the candidate when they eventually sit down to interview.
2. Dress to Impress
A hiring manager’s first impression of a candidate sets the tone for the entire screening process. So while the resume technically functions as a first impression, the actual interview is (more than likely) the first face-to-face meeting between the candidate and their potential employer. This means your candidate needs to dress to impress! A suit is not always required, but it can signal to a client that a candidate is serious about the position, improving their chances in the long run.
3. Provide Navigation Details & Parking Information
The devil is in the (transportation) details. Throughout the years we’ve seen a handful of interviews go awry because of navigation and parking problems. Candidates are human, and are likely to get frustrated when they can’t find the client’s offices or a parking spot. We even knew a candidate who drove to the interview and then called it off, out of frustration with city traffic and unavailable parking. That’s a double whammy because a cancelled meeting not only reflects poorly on a candidate, it can also hurt the reputation of the staffing firm.
Recruiters need to go the extra mile, so to speak, and always provide navigation details for candidates, especially if the client is located in a city. In some cases it might even be necessary to arrange for an Uber or Lyft. If the candidate is driving and wants to ensure absolutely nothing goes wrong, suggest they drive out to the client’s office a few days before so they can get a sense of the route and drive-time. There’s also apps like SpotHero, a parking reservation company that works with different facilities nationwide. Drivers can reserve a spot in advance and SpotHero ensures they’ll have a place to park at the location and time they selected. A candidate that knows where they’re going, who also has a guaranteed parking spot, is much more likely to reach the client’s offices on time and perform better during the interview.
4. Know the Client & Their Company Culture
Educating your candidates on the companies they’re interviewing with is key to successful placements. For one, it demonstrates to the candidate that you as a recruiter have done your homework, which will translate when that candidate eventually sits down with the hiring manager. And two, talking with your candidates about potential future employers generates brand value in a candidate’s mind. It should also be noted that with today’s low unemployment and tight job market, skilled candidates have no shortage of job offers. Compensation is, of course, a huge factor, but strong company culture can be the difference maker, and set one offer apart from another.
5. Build a Strong Rapport
As a recruiter it is critical to communicate with all applicants throughout the entire hiring process. This means touching base with candidates and hiring managers (or account managers) before and after interviews. In most cases, the client will have feedback regarding an applicant’s performance, which should be passed on to potential candidates as soon as possible.
Even if a candidate accepts another offer or gets passed over, it’s still important to follow up. Skilled candidates are constantly contacted by recruiters, so making an effort to build a good rapport to set yourself apart can pay off for your staffing firm in down the road. Additionally following up allows you to build your contact list, so even if one particular candidate placement doesn’t work out, that same candidate may be a perfect fit for job opening down the road. A candidate who truly feels valued by a recruiter will be sure to reach out to that recruiter when they’re looking for new employment opportunities.
These are just a few ways recruiters can effectively prep their candidates prior to being interviewed. Implementing these strategies, and creating a process with multiple touchpoints will allow your firm to secure more placements, raising your profile as a recruiter in the process.