Email revolutionized the way people communicate. It was a massive innovation and, like all major shifts, it took a while for people and businesses to adapt. But adapt they did. Today email is now the most common form of communication.
Today there’s a new innovation changing the face of business: Applying for jobs via mobile device. While many employers have yet to embrace it fully, it’s still there, and we don’t have long until the concept of using your cell phone to apply for jobs becomes mainstream. Mobile is easier, faster, and much more convenient, particularly for millennials. If you don’t provide the option to apply for positions via mobile, you’re missing out on a large demographic. 90% of job seekers are searching for jobs via mobile, and 78% say they will apply for jobs via mobile.
Simply put, more people will apply for a job opening if they can do so from their phone.
Whether we like it or not, people’s reliance on their mobile devices will continue to increase. This shift affects anyone who uses technology to improve their business, including hiring candidates for jobs. This, of course, puts pressure on employers to focus and emphasize their recruiting efforts on the mobile generation. However, the lack of mobile innovation and optimization is leaving a lot of candidates and employers behind.
Mobile applications are appealing to all generations. 77% of people aged 16-34, and 72% of people aged 35-44 turn to mobile devices in their job search. 54% of people aged 44-54 and 35% of people aged 55 and over also use mobile to search for employment opportunities. It’s not just millennials who are looking for this convenience. They are probably the most impatient generation; they do want results immediately and if you make them wait too long, they’ll move on. Since they’re a necessary resource to keep the workforce thriving, it might be time to pay them some attention to what they want and need. And what they want and need is to send a resume to an employer with the push of a button on their phone.
So…let’s talk mobile job applications. The ultimate goal is to make sure that when a candidate does see a job opportunity listed, he or she can apply right away when they’re most excited about it versus having to bookmark the site and come back to it once they get back to their computer. This also means that if the job has a closing date, they’ve got more of a shot to get their resume in straightaway. Some employers have deadlines. Some have a quota of resumes to receive before the job closes. Either way, candidates want to get their resume in as soon as possible. The capability to apply via mobile makes the process easier for both parties.
However, it’s not as easy as hitting a button. If you’re a candidate, you do need to do some planning before you can apply for a job using your mobile device. Firstly, a copy of your resume must be easily accessible. When it comes to storing a resume on a mobile device, resumes should be accessible in online or cloud storage solution like Google Docs or Dropbox. Additionally, creating an online resume, either on a site like LinkedIn or by saving a PDF in WordPress, is a very good idea for candidates.
If an applicant already has an account on a job site like Monster or CareerBuilder for example, they can apply with existing application materials that have been uploaded already. On CareerBuilder, they can apply to jobs via a phone using the CareerBuilder app. The candidates can choose to only view jobs that accept mobile applications and instantly apply with a resume already saved in the CareerBuilder database.
One of the most convenient factors of a mobile app is receiving smart notifications. This applies to employers, job-seekers, and recruiters. For employers who have active jobs posted online, they will receive notifications as soon as somebody applies, streamlining the hiring process. For recruiters, notifications assist with faster response time for responding to candidates and discussing the matter with their team. This can lead to a shorter, more effective recruitment timeline. As with anything though, there are challenges. Candidates might have difficulty in tailoring resumes to apply for different jobs. It’s time consuming to create multiple versions of a resume, and using the mobile process means using a generic resume as opposed to one specifically crafted for a certain role. There is always a trade-off: quantity vs. quality. Do you apply for more jobs quickly via the mobile process with the same resume, or do you take the time to apply for less jobs with more specific resumes? Candidates generally don’t have their resumes saved on their phone. And even if they do, they need to rewrite their resumes for each posting on a device that has word processing software, like a computer. This is where the mobile application process can fail.
There is a solution, but it requires compromise from employers which, in turn, means embracing the mobile application process in its entirety. Employers can offer resume upload options that link to candidates LinkedIn profile, Dropbox, Google Drive, or other file hosting services. This way, candidates can access the different resumes they have written and can find and submit the one tailored for the specific posting. Also, employers should include an email option so they can email the posting to themselves if they need to complete the application on their computer. So, is all this work for employers worth it? Does making it easy to apply via mobile device speed up the hiring process?
Here’s the answer: ultimately, candidates want to get hired, and recruiters and employers want to fill open positions as quickly as possible. While the question can’t clearly be answered “yes” or “no” yet, the mobile application process seems to be the future of hiring. The job market is a competitive place, especially the IT job market. The mobile recruiting process allows candidates to apply quickly when they see an appealing job, before they can talk themselves out of it. This means that the candidate pool is larger than through the standard, more antiquated job board process. Embracing the future for employers won’t go unnoticed by the talent they seek to recruit. The mobile application process is still in the being developed, but eventually it will be the future of recruiting candidates. Are you ready to embrace it?