Clouds in the Forecast for Ticketmaster

JohnCloud computing has thundered into the technological world over the past year. Major media distributors such as Apple and Amazon already have a strong showing in terms of cloud storage for its users. This week, Live Nation Entertainment, which operates Ticketmaster, became the next major company to make some big moves toward implementing cloud computing with the help of tech giant Cisco. This is quite a huge undertaking for the third largest e-commerce company in North America, which employs 7,000 employees in over 18 countries across the globe.

According to Network World, Ticketmaster “sold more than 141 million tickets in 2011. Fourteen thousand of those tickets are sold per minute through transactions churning through the company’s 10 data centers.” This makes it incredibly important that the transition to the cloud is seamless. Live Nation is deploying an “infrastructure-as-a-service” cloud model, which will serve the company internally. According to Jason Brockett, director of network operations at Live Nation, all of its existing products will be migrated to this IaaS cloud. This will give the employees of the various Live Nation companies more direct control over their environment.
Network World reports that the “Live Nation IaaS cloud will support thousands of virtual machine across thousands of bare metal servers and hundreds of terabytes of storage in three U.S. data centers.”
This is a huge move for Live Nation, but it must also be noted that this is only an internal move to cloud computing. They are not implementing any sort of public cloud services that have become synonymous with companies like Apple and Amazon. Their focus for the moment is only on private cloud over the next year or so. After that, they will focus on having the private cloud interact with a public cloud.
Despite the fact that the millions of Live Nation customers will not see much of a change in the way they utilize the popular services it provides, it is still a huge step forward, not only for the company, but for the future of cloud computing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s